BRAND GUIDELINES

Purpose

This guide ensures that TRaViS ASM is represented with consistency, clarity, and trust across all platforms, materials, and communications. Every interaction with TRaViS—whether visual, written, or spoken—should reflect its mission, values, and commitment to cybersecurity excellence.


Who Should Use This Guide?

  • TRaViS Team – Ensures branding consistency across internal and external communications.
  • Partners & Resellers – Provides a unified framework for promoting TRaViS while maintaining its identity.
  • Vendors & Content Creators – Helps ensure messaging and design align with TRaViS’s core mission.


Brand Identity

TRaViS ASM isn’t just another security tool—it’s a movement built on trust, intelligence, and a shared commitment to real security. We believe in making cybersecurity accessible, proactive, and community-driven, bringing businesses, ethical hackers, and security professionals together to protect what matters. TRaViS was built through the eyes of an attacker and


Core Traits

  • Reliability – Enterprise-grade security that delivers real results, not just alerts.
  • Intelligence – AI-driven insights that provide clear, actionable intelligence.
  • Clarity – Straightforward design and messaging that cut through the noise.
  • Community-Driven – Security is a shared responsibility—we build together.

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Color Palette

Our color palette is designed to convey trust, intelligence, and clarity.


Primary Colors

  • Cyber Blue (for primary actions and highlights):
    • HEX: #007BFF
    • RGB: 0, 123, 255
    • CMYK: 100, 52, 0, 0
  • Dark Knight (for text and dark backgrounds):
    • HEX: #1A1A1A
    • RGB: 26, 26, 26
    • CMYK: 0, 0, 0, 90



Secondary Colors

  • Signal Green (for success and confirmation):
    • HEX: #28A745
    • RGB: 40, 167, 69
  • Warning Yellow (for alerts and warnings):
    • HEX: #FFC107
    • RGB: 255, 193, 7
  • Danger Red (for critical errors and high-priority threats):
    • HEX: #DC3545
    • RGB: 220, 53, 69
  • Light Gray (for backgrounds and dividers):
    • HEX: #F8F9FA
    • RGB: 248, 249, 250